. >> reporter: but care of the council of islamic relations a civil rights group says jihad is an arabic word which means an uphill struggle to get to a better place. it can be a struggle to be patient, to make friends or to stay in shape. >> unfortunately the word jihad has been hijacked by muslim and anti muslim to put forward war struggle. >> reporter: we showed the ads to people who had not noticed them. >> i don't particularly like them. no. >> reporter: why not? >> i just think it's not making me feel comfortable. >> if they put that up it's probably going to create more confusion but at least it'll get the conversation going and the conversation is good. >> i think anything that's going to help raise people's awareness, maybe help diminish stereo types people have will be a good thing. >> reporter: the tads will be on buses until the end of the month. the campaign will also take place in other major cities. saying it is time for islams to take back a word that is part of creed. >>> victims of a home invasion robbery in san francisco say the robbers were looking for one thing, mari